I Art declares the expressive horizons enlargement and the realization of the work as total space activity surrounding it.
Traditional Art, from classical to contemporary, normally refers to the artistic work itself, to what you see (picture, music, drama, installation, land art, video art, performance and so on) that is static, open to passive or interactive fruition of the observer.
I Art is not the artistic product, but the action that produces it as living expression of authenticity and identity, namely the artist's creative act when it is realised: Art is the action, the work is its representation. “The artwork must be alive, as human action who produces it and then it is devoted to identify with his life” (Beuys), asserting the endless of art and its connection with life. You cannot completely identify yourself in your paint, but you only can do it while you are painting it: in fact, the whole expressivity of human being is not in the painting but in painting it, not in the score but in execution, not in the object but in the inspired manuality who creates it.
So, the work is unique, because of its being. Just complete, it will become firm, unmoving representation of its creation, the artistic act itself. Instead the artwork is a vital realization, work in progress, choral action full of tension. And if this is the only time when it is possible the artistic action, the appearance is the substance. I-Art takes place inside the sites of apparently ordinary life, to understand and reveal the extraordinary and substantial aspect, invisible and intangible element. Art is expression and revelation of identity, total performance of which everything is part and in which everyone can be an artist.
I Art moves the artistic production from material to immaterial, from object to action, from traditional artistic forms to the total space of reality and landscape, Aristotelian entelechy, movement for freedom.